Twitter Buzz

Social networking is all the rage on the Internet. It’s been going on for awhile but it seems to have really picked up steam lately. So, as a new business owner, I have been researching the various social networking sites, one of which is Twitter. There is a lot of Twitter Buzz going on out there!

There are different schools of thought about how to sign up on a social network. By that I mean do you register under your own name or under your company name? I suppose that question can best be answered by how you intend to use the social networking site. If it’s strictly for promoting your business, the thought is that you should register under the business name. Obviously, a more social use would dictate that you register under your own name. I suppose you could also register both ways, and have two pages, but how many things can you keep up with in a day?

With Twitter and it’s limitation of 140 characters, Twitter buzz is going to be necessarily succinct. You can’t say much in that tiny of a space. Many bloggers are finding that the Twitter Effect that results is that they aren’t posting to their blogs as much because they are making several Twitter posts a day and getting things “off their chests”, so to speak. Then they don’t want to repeat themselves in their blogs.

The biggest thing that I am reading about Twitter is that, even if you are using it to promote your business, you shouldn’t constantly inundate followers with your product or business information. You definitely don’t want a different type of Twitter effect: driving your customers away. People want to get to know you, sort of like when you go to a favorite restaurant because you like a certain server. You feel more comfortable buying from or using a service from someone you know. So, it’s OK to inject personal references to your daily life, just try to strike a nice balance between the boring “I am eating a blueberry muffin” posts and the “visit my site and buy my product” posts.

That should help you get your own Twitter buzz going!

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